Posted | By | In Getting Started.

Aliases and Sub_IDs are important elements of running successful affiliate campaigns because they allow you to track your marketing efforts in order to see what works and what doesn’t. To get you started, we have provided you some information regarding what they are and how they work.

Types of Tracking

  • Alias - An Alias is a custom name inserted at the front-end of an affiliate link in order to make tracking easier and more efficient. These IDs are recommended for high level reporting. The data can be used to track campaigns, segment products, and differentiate websites.
  • Tracking ID - A Tracking ID or Sub_ID is a custom tracking space which is embedded in the backend of an affiliate link. They add another level of tracking, and are great for granular reporting because you can use them to track specific keywords, pages, buttons, clicks, or individual user activity. The combination of Alias and Sub_ID gives you accurate tracking and powerful simplified campaign management. AffiliateWire’s affiliate links support the use of both Alias and Sub_IDs. This is what a link with both the Alias and Sub_ID looks like:




How to Create an Alias

Aliases have to be created in your affiliate account. To create an Alias ID, select the “Setup” tab and then select “Alias Setup” from the sub-menu in your AffiliateWire Affiliate Account Dashboard.

Once an Alias has been created, select “Get Links” for any product in the “Products” tab and the affiliate links will appear below the link containing the primary account ID. The next step is to cut-and-paste the desired link into the appropriate landing page.

When it comes to actually choosing Alias names, it’s always a best practice to keep it short and simple. Keywords that identify the product or highlight a distinguishing feature of that particular offer usually work best. Remember, the goal is to be able to read the alias and instantly recognize the campaign/product it represents.

Merchants cannot view your Aliases. They can only view your primary affiliate account ID, regardless of what alias is being used, which guarantees that all custom tracking links are 100% confidential.


How to Create a Sub_ID

Sub_IDs are more flexible than aliases in that they can be created on the fly. They do not need to previous exist in the RW platform, unlike Aliases. They can be created by appending any value to the end of an affiliate link after the question mark.

It is very important to know, in order to call your Sub_ID for any postback tracking use, the correct syntax is {sub_id} as reflected below.


Available Variables for Receipt Page Pixels

{sub_id} value of sub_id
{affiliate_payout} self explanatory
{amount} self explanatory
{transaction_id} self explanatory
{merchant_payout} self explanatory
{sku} self explanatory
{currency} self explanatory
{title} ‘Purchase’

Viewing Alias and Sub_ID Reports 

You can view reports of sales by alias under the Reports tab. Sales by Sub_ID are reported under the Sales and Exports tabs, not the Reports tab.


Disabled Alias IDs

When an Alias link is disabled, it’s hidden from the “Get Links” page. If left in the wild, any links still using the disabled ID will continue to be tracked and show up in the sales table under the disabled alias.

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