Starting out a PPC campaign is a very important step on your road to success. Before you dive straight in, there are a few things you should know that can help you develop a successful PPC campaign
What is PPC?
Pay-Per-Click (PPC) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (a website owner or affiliate) when the ad is clicked.
PPC can be used with search engines, advertising networks, and content sites like blogs and other social media––although search is by far the most common usage. For example, the sponsored ads you see displayed on the right side of the Google SERPs (Search Engine Rankings Page) comprise the main channel for PPC ad delivery.
The Advantage of PPC Advertising
PPC advertising empowers the advertiser to push a site or product landing page to the top of the sponsored Search Engine Results by using targeted keyword phrases embedded in carefully crafted text ads. It allows online marketers to set a daily budget (either bid-based or flat rate cost-per-click), generate clicks, and drive both high volume and high quality traffic to the product or service they’re promoting.
Difference Between PPC and Media Buying
PPC differs from Media Buying in several important ways. While PPC is primarily a text-based advertising format, media buying involves banner ads and rich media (i.e., advertising with graphical elements). PPC is also search-based, whereas media buying involves purchasing ad space directly on individual websites and/or a network of sites.
The majority of online marketers use Google AdWords for their PPC campaigns, so we’ve provided you with a great resource provided by Google to help get your started in AdWords. This short article will help you quickly set up your account and create your first PPC ad.