Improving Your Landing Page Load Time

According to Google Adwords Help, as of April 2008, they started to apply ‘landing page load time’ to the list of keyword-level Quality Score rating factors.

To read Adwords guidelines please check out:
http://adwords.google.com/support/bin/answer.py?hl=en&answer=87144

Affiliates (and all advertisers) using the following ‘load time inhibitors’ will be assessed low keyword Quality Scores. Here are some tips for improving your load time:

• Use fewer redirects.
• Reduce the page size by using fewer, smaller, and more highly-compressed images.
• Do not use interstitial pages.
• Minimize the use of iframes on your landing page.

Here are a couple of great page load analysis tools to point out any weaknesses your load times may be suffering from:

Landing Page Load Time Calculator from WebsiteOptimization.com

Yahoo Firebug (Firefox Addon) Plugin

Of course, for the test to be meaningful, use the same destination URL you use in your Google ads.